CASE STUDY - D2C
OUR ROLE: WEBSITE DESIGN & DEVELOPMENT
ABOUT THE BRAND: SUMISO started with three main beliefs: sustainability, minimalism and soulfulness. They are creating an elevating lifestyle brand for everyday living. They are crafting fashion that embodies your soul to unleash your confident personality with comfort.
INVENTORY LISTING & ORDER MANAGEMENT
In the buying journey most critical page is “Product Page”, where customer should understand the value and USP of the product hence it has to be detailed and stitched with seamless functionality.
Product Page should have below features:
USP of the product - salient features
EDD (Expected date of delivery)
Customer Reviews
Size Chart (in case of fashion & apparel industry)
Manufacturing videos
Most of the consumers wants convenience in their overall buying experience and brand also looks for quick conversions to reduce abandoned carts. Hence, checkout plays a pivotal role in the overall experience.
Self address filling mechanism
Prefetch information for quicker conversion
Discounting coupons and combo codes
All payment options at “One-Click” checkout
APPLICATIONS & BACKEND INTEGRATIONS
While frontend is the face of website but backend infrastructure and architecture needs to be robust enough to manage stress loads and avoid any broken links. Right applications are needed for user friendliness and fulfilling the functionality.
Social login, Customer Reviews, Return apps are mandatory applications
Backend integrations to be done with various third party operators like logistics, order fulfilment, payment gateway, remittances, aggregators etc.
CRM and communication channels to be engaged properly for seamless flow of the customer order journey
Marketing channels to be integrated properly to monitor the performances and gaps (if any).
INDUSTRY: D2C FASHION & APPAREL
ONE CLICK CHECKOUT
Automated inventory listing and cataloging
Channel wise automation through third-party technology solutions
Order fulfilment and seamless communication flow
Customer cohort analytics and other key metrics
